The B.H. Puts His Foot In His... Something

So we were at work the other day, and a regular customer came in and handed out some stickers. They said I (Heart) Head.
The b.h. and our boss each had one on their shirts. One guy put his on his daughter. This was only funny because it was only us. Obviously we all knew it was in poor taste, but we were having a laugh. Then we got back to business.
There was a lot of work to be done. Our Christmas party is coming up, so I was cleaning shelves and mirrors and trying to gussy the place up a bit. We also got a lot of liquor in that day for a big party coming up. By the time we left, I was exhausted. Still, we needed to stop at the grocery store for a few things.
When we got in line, we were both talking animatedly about whatever was on our minds, so we didn't notice at first that the girl at the checkout counter seemed slightly weirded out. Finally, our total was totalled and I was counting out my money. The b.h. was bagging our stuff and the girl said
"I love head? Does that mean what I think it means?"

The b.h. turned several shades of red- purple, even. He immediately ripped the sticker off of his chest, crumpled it up, and said
"It means I'm a really classy guy."